Pilgrimage - a new brand of cross-border tourism
The project "Cross-border Religious Heritage" presented today in Vidin Diana Turkchezhieva, project leader from the Foundation for Regional Development in partnership with the University of Craiova. Funding is under the INTERREG V-A Romania-Bulgaria Program. The aim is to promote as destinations of religious tourism the districts of Vidin, Montana, Vratsa, Pleven, Tarnovo and Ruse (Bulgaria) and the districts of Olt, Dolj and Mehedinti (Romania), turning pilgrimage into a new brand of cross-border tourism.
During the Project, the religious sites in the cross-border region will be explored, the possibilities for accommodating and feeding the potential tourist audience, the opportunities for additional tourist animation around the religious sites as well as the sources of the intangible religious heritage in the light of pilgrim tourism, added Jello Kalina of the University in Craiova, Romania. These studies will form the basis of a joint strategy to promote the development of religious tourism and to diversify the religious routes along the two banks of the Danube, according to Andrian Alexandrov of the Theological Faculty of Sofia University "St. Kliment Ohridski".
An electronic platform for pilgrims, a mobile application for smartphones, will be created, which will display and find the religious routes developed under the Project, as well as a documentary on the promotion of objects and the intangible religious heritage.
Representatives of the municipal tourism structures and the local tourist business - tour operators, tourists, hoteliers, restaurateurs, carriers will be organized seminars for the presentation of the results of the Project.
The cost of the Project is 308 218.74 euro, funded by the European Union. The duration is 18 months - from 9 August 2018 to 8 February 2020.
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